For all the brand's rhetoric about innovation and progression, Nike always does well to honor its past. The sports behemoth teamed up with Australia's Sneaker Freaker to produce a limited-edition book. Coming in at 240 pages, Genealogy of Innovation chronicles Nike's evolution over time, starting with Phil Knight's first running silhouettes and ending with modern classics like the Magista and Mercurial Superfly. The book contextualizes all of the footwear with R&D sketches, and features in-depth...
For all the brand's rhetoric about innovation and progression, Nike always does well to honor its past. The sports behemoth teamed up with Australia's Sneaker Freaker to produce a limited-edition book. Coming in at 240 pages, Genealogy of Innovation chronicles Nike's evolution over time, starting with Phil Knight's first running silhouettes and ending with modern classics like the Magista and Mercurial Superfly. The book contextualizes all of the footwear with R&D sketches, and features in-depth...
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